Design Tokens
- DTCG token architecture
- Style Dictionary
- CSS variables
- Validation scripts
HELLO!
Good design speaks. I just help it find the words.
Building scalable design systems, AI-assisted workflows, and user-centered digital experiences.
15+
Years of
Experience
Experience
500+
Projects delivered
successfully
successfully
About
Every great design begins with an even better story
I'm a Senior UI/UX Designer with more than 15 years of experience designing intuitive digital products, scalable user interfaces, enterprise-grade design systems, AI-assisted workflows, and data-driven experiences. My expertise includes user research, information architecture, wireframing, prototyping, usability testing, the development of reusable component libraries and design tokens, and transforming complex data into actionable insights through Power BI.
Throughout my career, I've worked across product design, mobile applications, branding, illustration, iconography, and developer collaboration, creating digital experiences that are both visually compelling and highly functional.
Services
My Specializations
◆
Design Systems
Built enterprise-grade design systems: token architecture, validation pipelines, semantic versioning, Figma variable mapping, component governance, accessibility, and RTL support.
3+ Yrs
◇
Game UI & Visual Design
Designed game interfaces, character concepts, environment assets, HUD elements, and progression systems for mobile and web-based experiences.
200+ Assets
○
UI/UX Design
Created intuitive, mobile-first experiences through research, wireframing, prototyping, and usability testing.
15+ Yrs
○
Design Competitions
Won more than 50 international design competitions across platforms such as 99designs, Jovoto, and other creative marketplaces.
50+ Wins
○
Icon Design
Served as an exclusive designer for Flaticon, creating more than 200 premium icon packs used by customers worldwide.
200+ Packs
○
Creative Direction
Led multidisciplinary design projects, managed visual identities, and translated complex ideas into engaging digital experiences.
6+ Yrs
Expertise
Core Expertise
Se
Design Systems Engineering
Token architecture
Validation pipelines
Style Dictionary output
Semantic versioning
Figma variable mapping
Component governance
Ar
Agent-Ready Design Systems
Claude skills
CLAUDE.md workflows
MCP integrations
Automated design review
Pi
AI Product Interfaces
Streaming states
Tool calls
Citations
Approval workflows
Rb
RTL & Bilingual Design
RTL layouts
Arabic typography
Logical properties
Bidirectional interfaces
Ud
UI/UX Design
User research
Wireframing
Prototyping
Pd
Product Design
User flows
Information architecture
Design strategy
Ma
Mobile App Design
Responsive layouts
Design patterns
Accessibility
Ii
Illustration & Icon Design
Icon systems
Character design
Vector art
Tools
Fg
Figma
Cc
Claude Code
Gp
ChatGPT
Ai
Illustrator
Ps
Photoshop
Pb
Power BI
Resources
Open Design System Resources
Public design-system resources, Claude skills, token pipelines, and implementation guides demonstrating end-to-end AI-assisted workflows.
AI Surface Patterns
- Streaming states
- Tool-call disclosure
- Citations
- Refusal patterns
RTL & Bilingual Support
- Arabic and English layouts
- Logical CSS properties
- Typography rules
- Icon mirroring
Design System Usage
- Component selection rules
- Variant restrictions
- Design reviews
- System governance
Resume
Education & Experience
2016 — Present
Senior UI/UX Designer
Ibrandify Pvt. Ltd. Creative Design Agency
2020 — 2022
Exclusive Icon Designer
Flaticon
2015 — 2016
Lead UI/UX Designer
Gazuntite - Healthecare App
2013 — 2015
UI/UX Designer
Zigron Inc
2007 — 2013
Freelance Graphic Designer
99designs, Jovoto, Upwork
2007 — 2009
Multimedia Designer
Lok Virsa & Monument Museum, Islamabad, Pakistan
Education: Bachelor in Fashion and Textile Designing — University of Lahore
Portfolio
Featured Work
Figma Design Solution
Semantic Variables
AI-Assisted Development
Design Tokens
FunkyLime Design System
Game Assets | Characters UI Kits
Character Design
Game Asset
Concept Art
Squirrel Recon Trooper
Character Design
Game Asset
Concept Art
Panda Assault Unit
Character Design
Game Asset
Concept Art
Grizzly War Bear
Character Design
Game Asset
Concept Art
Alpha Wolf Soldier
Character Design
Game Asset
Concept Art
Lion Commander
Character Design
Game Asset
Concept Art
Bison Heavy Gunner
Character Design
Game Asset
Concept Art
Croc Merc
Character Design
Concept Art
Turnaround
Toon Archer
Character Design
Expression Sheet
Grandma NPC
Character Design
Concept Art
Turnaround
Rocket Bunny
Character Design
3D Render
Mascot
Ice Cream Kid
Character Design
3D Render
Mascot
Skater Girl
Game UI
HUD Design
RPG
Fantasy RPG HUD Kit
Game UI
HUD Design
Racing
Racing Game HUD Kit
Icon Design
UI Kit
Game Economy
Reward & Currency Icon System
Brand Identity
Logo Design
Branding
Industrial
Inmar Solutions
Logo Design
Branding
Lighting
Go Plus Lighting Service
Social Media
Post Design
Branding
Social Media Post Designs
Logo Design
Branding
Construction
Farnell Constructions
Logo Design
Branding
Food & Beverage
KC Donut Co.
Logo Design
Fitness
Apparel
HRX
Logo Design
Branding
Entertainment
WrestleCade
Logo Design
Branding
Music
EDM.com
Logo Design
Branding
Music
Nirvana Recordings
Web & Smart Phone Apps
AI SaaS
Web App
Product Design
Tagpik — AI Stock Metadata Generator
Web App
SaaS Tool
Product Design
Alltoools — Free Online File Tools
Stock Resource
Web App
Product Design
FreebieStock — Free Vector Illustrations & Stock Photos
AI Video
Web App
Product Design
King AI — Cinematic AI Video Studio
AI Video
iOS App
App Store
King AI — AI Video Generator
Icon Packs
Icon Design
Prehistoric
Vector Set
Dawn of Humanity
Icon Design
Marketing
SaaS
Digital Marketing
Icon Design
Automotive
Education
Driving School
Icon Design
Fashion
Apparel
Fashion & Shopping
Icon Design
Wellness
Health
Holistic Wellness
Icon Design
Nonprofit
Social Care
Homelessness Support
Icon Design
Hospitality
Travel
Hotel Amenities
Icon Design
Blockchain
Web3
NFT
Icon Design
Food
Culinary
South Asian Cuisine
Icon Design
Wedding
Romance
Wedding & Romance
Achievements
Achievements & Recognition
Winner, Vapur "Thirst for Design" International Competition (2010). Design "Shark Bait" selected from over 1,000 global submissions to become part of Vapur's limited edition Artist Series, sold across the US and Canada in 2011.
★
Vapur Artist Series
2010
50+ design contest wins spanning logos, branding, print media, web, and mobile app design, working with startups across a wide range of industries
50+
99designs & Jovoto
Contest Platforms
Runner-up in the Yahoo and eBay logo design contests.
2nd
Yahoo & eBay
Logo Contests
Designer of the Year (2013), recognized while learning and delivering creative work at Zigron Inc.
★
Designer of the Year
Zigron Inc, 2014
WORKED WITH SEVERAL KNOWN DESIGN PLATFORMS WORLDWIDE